Everything you do creates a perception in the minds of those you are trying to reach.

Our Consulting services are fundamental in helping companies strategically pinpoint their marketing efforts and become as effective as possible in everything they do.  BIG provides Strategic Consulting services on three basic levels:

Connectivity:
This first level of Consulting examines how effectively you are reaching and retaining your current customers. It is impossible to build a strategic brand without first understanding those you are trying to reach.

Branding:
Upon understanding your Connectivity with insiders and outsiders, your own unique, strategic brand is developed. A strategic brand is one that bridges the gap between who you are and what will strategically reach your community.

Promotional:
Once we have a handle on your Connectivity, and have developed a strong brand, then (and only then) can we tackle your Marketing Plan. Our third level of Consulting provides you with both short-term and long-term marketing steps to help you advance your organization toward your vision.

Who goes to battle without strategy?

We are battling for people’s attention everyday, and in today’s media-saturated world, strategy is everything! To the extent well-crafted promotion can assist in growth, unstrategic or even poorly aimed promotion can keep people away and even disassociate your customers. We must captivate them and draw them in through strategic promotion.

Envision whim-based stabs in the dark shift to tactical, strategy-based promotional steps, designed to help you obtain maximum results. Developing a detailed road map will ignite your client-base internally before you begin promoting externally. Once you have mastered your communication connection, the right marketing strategies will help your organization successfully grow.

Marketing research with a tactical marketing mix of media outlets, combined with analysis of current marketing efforts, produces a clear marketing strategy for fulfilling your organization’s overall marketing and communication plans.

Promotional Strategy gives direction to your Branding Strategy by establishing a marketing plan with implementable steps toward your strategic goal. It is promotion with a deliberate purpose.

Great design does not equal great results. Great strategy does.

What would great design be without great strategy? A good design that is not a part of good analysis, good planning and good strategy is hardly worthy of its name. Great design does not make you relevant. But when you are relevant, great design makes you powerfully attractive.

Your web and print materials tell a story. They are windows into your culture and tell us what you value. Are your materials telling the story that you want others to hear? Are they conveying the experience with excellence? What do they communicate to the non customer?  To your staff?  

Looking good is not enough. Our focus: marketing effectiveness. We want to help you stand out from the crowd, effectively appeal to and identify with your audience, and provide an inspiring image to your current client base.

A congealed image and intentionally focused vision, combined with a consistent print, web and communication strategy is fundamental to your company’s outreach.

Brand-ing: (n) communicating the essence of who you are in everything you do.

What sets your organization apart from every other organization in the world? That is your essence, and it needs to be presented in everything you do, drawing people to you like never before!

Some companies have no consistent brand whatsoever and just use the design they have at the time. Others have developed somewhat of a consistency in their materials, but did not use strategy to create that consistency.

The only problem is that to the extent you are consistent, if you are unstrategic, then you are just consistently unstrategic!


Few companies have a strong enough sense of who they are and where they are going to make the commitment to consistency. Branding Strategy will enlighten you to what makes you truly unique and will help you strategically and effectively communicate that in everything you do

Technology should be about enhancing your ability to reach people.

Web technology is much more than a website—it is the only representation of who you are to the vast majority of consumers. With your website, you are telling the world everything they need to know about you, so it is incredibly important for your website to inspire! What does your website say about you?

Websites are seldom read, but they are always evaluated!

If your website is not a source of inspiration for outsiders, a place to connect for insiders, a place for volunteers to organize, or a place for givers to donate, then you are missing out.

Our goal is to create your website as an extension of you—perfectly branded based on who you are and who you are trying to reach. Websites should invigorate—not overwhelm with information. Strategically branded design, coupled with the right technology, not only creates a website that is inspiring to visitors and members, but one that is easily manageable for people with any level of technical knowledge. We want you to have a website that truly reflects you and draws outsiders.

We couple strategic design with our BIGtime® technology to deliver a website that is fully you, and is fully managed by you! We want your website to fulfill its purpose: to inspire people to connect with your organization.